OUR VISION - Transform the way people experience light

Our vision is our North Star. It guides every aspect of our business by describing what we need to accomplish in order to keep achieving and sustaining quality growth.

To advance our leadership position as a trustworthy lighting solutions provider that connects and empowers our customers. We will leverage our efficiency, scale and capabilities in lighting and controls to create and respond to real market opportunities, ahead of the curve. Our purpose is to create innovative lighting; our passion is in providing superior service and support.

Our mission is our reason for being. It is the standard against which we weigh our actions and decisions.


We depend on the strength of our relationships with our employees, suppliers, agents and distributors with whom we work. We believe we can achieve the best results if we are unselfish in the relationships and give a fair return.

We strive to create an environment that promotes an effective and efficient organization that will ultimately provide the best possible service and quality products to our customers. We believe by providing our employees and partners with tools and processes, we can maximize the value added by each employee to achieving the company’s goals, as well as their own.

We promote responsibility by creating transparency, empowering staff and exercising integrity. We encourage a free flow of information to ensure high level of shared knowledge throughout the organization to empower our people while making them accountable for maintaining the highest standards.

We inspire innovation by challenging the status quo to deliver energy efficient products and services that connect and empower our customers, backed by our commitment to lifetime quality support.

Our people are encouraged to work together for a common purpose. They exercise mutual initiative and engage each other to leverage our strengths and reach shared goals.

Our values are the compass for our actions. They guide the way we work with our business partners and each other.